To get adults who enjoy socializing at home to pick up a 12 pack of Budweiser at their favorite retailer this summer.

Create a summer initiative to help stimulate beer sales at off premise locations
Through a brainstorm meeting, it was determined that Budweiser also wanted to encourage consumers to purchase Budweiser for their summer home/pool/patio/backyard-parties during the summer months. With the entire WHQT Programming and Promotions Departments, the idea was created with a series of weekly giveaways for on air exposure as well as on-site activity at off-premise accounts for the client.

105 Days of Grillin'
Two Saturdays per month (June, July and August) HOT 105 appeared at Publix and Mobil gas stations for a Budweiser Grillin Party in the parking lot, with burgers, hot dogs, ribs and other BBQ treats. HOT 105 promoted the UPC Family Pack Giveaway with additional prizes for on site purchase including Publix gift cards.

On air, every Thursday HOT 105 picked a winner on air from the UPC codes entries to receive a Budweiser Grillin Prize Pack and qualified to win the Grand Prize Backyard Barbecue.

On-Air, On-Site, On-Line and Personality promotion were all resources used in this promotion.

Consumers showed up at off-premise locations

Budweiser enjoyed additional exposure inside the off-premise locations and the program helped increase traffic to the participating retailers. A large number of entries was received at the station for contesting also.

Off-Premise Grillin' Event
Bud 105 Days of Grillin' Grand Prize Party at Winner's Home

HOT 105 Days of Grillin' WebPage