Patients Wanted!
New patients solves two challenges: It helps retail sales and it provides training for their interning graduate students.

Multi-Tier Marketing Campaign
A meeting with the Client on campus, and a brainstorming session was conducted and a program was created utilizing several assets including on-air, on-site, and internet marketing campaigns.

Custom Web Campaign
With the assistance of WFLC, NOVA purchased a specific URL and pointed it to a page hosted within COASTFM.com that featured details about the Style Show and featured a contesting element.

The event was promoted through a web campaign with a Win Free Designer Sunglasses Custom Channel on COASTFM.com, and on-air schedule included commercials and promos to support the campaign/event.

The campaign was designed to educate listeners that the Eye Care Institute is more than a University and offered a wide range of services for adults and children, and brought in new customers to the upcoming Style Show.

25% Increase in Attendance
The campaign brought in over 100 appointments for eye exams and filled the Optical Style Show, increasing sales over their past shows by more than 25%!

The endorsement campaign added the credibility and awareness they needed to make more people aware of their services!