Nuts About Health
The client is a local pre-packaged nut company sold in major grocery stores fresh produce isles.

The challenge was to change the perception of "nuts" from a snack served while entertaining, to a "healthy snack alternative" - good for kids, for grownups - and good ANYTIME of the day – especially before or after working out.

Nuts are full of WONDERFUL nutritional healthy fats and provide energy PLUS protein.

Those 2 Girls In The Morning Go Nuts
WFLC created a multi – tiered program which was all NON SPOT and included live on-air content with the morning show, web-banners, a custom page with specific benefits of eating Nuts About Florida, Weather sponsorship on web, on-air promotional announcements, and Station appearances sampling the pre-packaged nuts at Gold’s Gym’s as well as local grocery stores.

Get Fit & Get Fine
Those 2 Girls in the Morning worked out on a treadmill in the studio every morning with live mentions on the air. They encouraged listeners to work out with them, eat their "Nuts About Florida," and send in a picture of how they get “fit” for a chance to win a year’s supply of Nuts About Florida plus a one year membership to Gold’s Gym, and even a trip to Jamaica!

Sales Were Up!
The client saw an immediate increase in his sales and was thrilled with the exposure to his brand. Also, the “Get Fit Get Fine” with Nuts About Florida message was so well received that he changed all his television creative to match the healthy snack alternative theme.

Websites/Pictures from the Campaign

• Get Fit Get Fine Main Page
• Get Fit Get Fine Submissions
• Nuts About Florida Custom Page
• Other Get Fit Get Fine Participating Clients